Purposeful > Prominent

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Social media seems to have a stronghold on our generation. The essence of social media is an interesting paradox. These platforms are amazing resources that can be used to share art and emotion in a unique format. However, when it’s used with improper intentions, social media can have detrimental side effects. I’ve experienced both sides of this paradox. On one hand, social media has been a crucial resource that’s helped Brandon and I build a path to our entrepreneurial dreams. But at the same time, social media has often jaded my understanding of the core purpose I’ve been entrusted with in life. Over the past few months, I’ve begun to question my actions and intentions, asking myself, Do I really understand the mission God has given me for my life?

Because in all honesty... the mission was never really supposed to be about me in the first place.

The mission was never for me to be rich and famous.

The mission was never for me to be known, popular, and respected.

The mission was never for me to acquire prestige or personal accolades.

All of these things are simply by-products that may or may not come as a result of fulfilling the real objective, which is being effective. My core job is to make a positive impact. Just like each and every one of you, I’ve been blessed with innate talents and gifts. And it’s my responsibility to be a good steward of these talents and utilize them in a way that will make some sort of difference, ultimately bringing glory back to my creator in the process.

However, as I scroll through social media, I often feel like we’ve lost sight of the real goal. We live in a society where the emphasis gets put on perfect personal image. Attention and validation somehow get valued over actual impact. Many times, we don’t really care if our work truly provides value to others; as long as it gets a decent amount of likes and comments on Instagram, we’ll be happy. It kind of reminds me of athletes that have all the cool gear and stylish accessories, but don’t actually put up any worthwhile stats. They may look great out there on the field, but they don’t bring the team any substantial benefit at the end of the day. Coaches hate those types of players for a reason: if you are not being effective, you’re wasting opportunity and neglecting your responsibility.

It seems to me as of social media has caused our perspective on our purpose to become flawed. Likes, comments, and attention are not the proper metrics to measure success in fulfilling your purpose. Eventually, we have to ask ourselves, What’s a win for us? Is our personal image really more important than our effectiveness?

I think it’s time to re-calibrate our motives and intentions. Although social media’s culture may make it seem otherwise, your mission is about much more than just yourself. What good is it to be famous if you aren’t effective? What good is it to be known if your impact isn’t felt in a genuine way?


Keep the main thing the main thing. Focus on being effective and purposeful, and let the rest fall in line naturally.